Printed on a black hoodie with a modern fit, it’s built for those who know the work behind the energy that runs everything—on the job or off the clock.

Printed on a heather grey hoodie with a modern fit, it’s built for those who know the work behind the energy that runs everything—on the job or off the clock.

The Earned. Not Given. Hoodie keeps it simple and says exactly what it means. Our logo hits the chest clean and proud, while our motto runs bold down the right arm — Earned. Not Given. — so there’s no mistaking what you stand for.

Built for early mornings, long shifts, and everything after. Mid-weight comfort, no nonsense design. This one isn’t loud — it’s solid.

Because around here, nothing’s given. Everything’s earned.

Made for those who respect the work, the history, the crews who raised steel the hard way, and the crews still putting their lives on the line every day to keep the industry moving.
Earned. Not Given.

Morse code—one of the earliest forms of long-distance communication—is proudly included to help keep the tradition alive and honour its role in signalling, navigation, and military history.

The front chest features “Lima Charlie”, the phonetic expression for Loud and Clear—the universal sign that the message is coming through strong.

A perfect piece for veterans, radio enthusiasts, first responders, and anyone who appreciates the craft of communication. Soft, durable, and made for everyday wear, this hoodie speaks loud and clear without saying a word.

This design isn’t just fun—it’s a nod to Alberta’s major role on the world stage. With some of the largest proven oil reserves on the planet, Alberta is a true energy powerhouse. Through steady work, resilience, and innovation, we really get ’er done here.

Whether you’re working in the field, supporting the energy sector, or just proud of the province we call home, this hoodie is for you. It’s a celebration of Alberta spirit: strong, dependable, and full of heart.

Designed like a vintage 2-player screen, the bottom row features hard-working oilfield crews standing shoulder-to-shoulder, ready for action. Above them, the “enemies” drop in classic arcade fashion: oil barrels, roaring flames, flying dollar signs, and towering drilling rigs. Every piece represents the real-world challenges the industry faces—turned into a game only the toughest can win.

Bold, nostalgic, and proudly oilfield, this hoodie celebrates the workers who show up, take on the chaos, and keep the province moving. Whether you’re on shift, off shift, living that oil patch life, or just support the energy sector—this is for you. Game on!

Our Hitch On hoodie takes its inspo straight from classic 80s arcade cabinets—bold pixels, simple rules, and high-stakes fun—reimagined for the construction and oilfield world.

This one-player “Construction Quest” layout features a blue collar worker at the top of the screen, ready to take on the shift. Your mission? Collect every money bag you can while dodging hazards moving in fast: oil spills, excavators, dump trucks, and towering derricks. Stay sharp, make your moves, and keep those bags coming, power up with the lightning bolts!

The game title Hitch On stands proud across the front, backed by the simple rule of the job: Give’r!

Built for construction workers, oilfield hands, and anyone who loves that vintage arcade style mixed with true blue-collar energy.
Hitch On! Give’r Boys!

“Tough as the Ground We Break” isn’t just a slogan — it’s a way of life. This hoodie is for anyone working the pipelines— from welders and operators to labourers and inspectors — the folks who show up in every kind of weather and get the job done.

Rugged, warm, and built to last — just like the people who wear it.

Across the back reads: “Work all day to keep the wolves away.” A simple line that speaks to the long hours, the early mornings, and the pride in providing.

Warm, durable, and strong, this hoodie is made for those who take on every shift with purpose. Whether you're in the patch, on the site, or tackling challenges of your own, this is a piece for anyone who shows up and gets the job done.

Keep going. Keep focused. Keep the wolves away.